Exponential Z: How Gen Z Women Are Rising to Today’s Challenge and Redefining What's Next

This event is over.

Adaptable, fluid, and inclusive, there has never been a generation more capable of dealing with today's uncertain times than America's youngest and most diverse cohort: gen Z. Now America's largest generation, they have been portrayed by the media as anxiety-ridden and buried by financial stress. But gen Zs are not what you think, and at the helm of this enigmatic group are gen Z women.

These young women are creative realists taking today's obstacles to redefine tomorrow's 'new normal', and are fundamentally shifting the way they approach their relationships to work, mental health, dating, social media, family and brands.

In this webinar, learn how gen Z women are influencing the rise of the next billion-dollar trends, brands, and social causes, and how marketers can unlock the estimated $148 billion per year that they are spending.

Related Content


Start: Thursday, September 24, 2020 at 1:00pm

End: Thursday, September 24, 2020 at 2:00pm



Libby Rodney
Chief Strategy Officer
Harris Insights & Analytics

Britta Cleveland
Senior Vice President
Meredith Research Solutions