Georgia-Pacific’s Journey to Cross Media Analytics and Near Real Time Optimizations

This event is over.

Measuring the effectiveness of TV and digital media investments is difficult for any company. Earlier this year, Georgia-Pacific tapped into a partnership between Catalina and Samba TV to measure its total cross-channel media spend, intrigued by the sheer scope of insights that Catalina and Samba together can deliver. Their toolbox provides a window into tens of millions of households and billions of data points, giving GP a near real-time look into viewership of their ads and when those ads are viewed across multiple screens, then subsequently tying to purchase.

In this webinar, Kenita Johnson, Senior Manager, Marketing and Consumer Analytics at Georgia-Pacific, will discuss why this level of insights was needed, why Samba TV & Catalina were chosen as partners, and the learnings obtained from this new journey.

when

Start: Wednesday, October 28, 2020 at 1:00pm

End: Wednesday, October 28, 2020 at 2:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***


Speaker(s)

Kenita Johnson
Senior Manager, Marketing and Consumer Analytics
Georgia-Pacific