Focus on the Metrics that Matter: Rewrite your TV Measurement Strategy

This event is over.

There's never been a better time to experiment on TV. Viewership is up and it's a buyers' market.

Marketers cannot afford to stick with the status quo of TV measurement, yet fully embracing new cross-screen measurement solutions can feel challenging. This webinar will cover how marketers can move away from long-used industry metrics, incomplete data sets, and other long-standing challenges with identity, data connectivity, and other evolving tools.

Attendees will learn:

  • Why the TV industry is at an inflection point, and how the current environment amplifies existing challenges and opportunities
  • Why cross-screen reach frequency is the most effective metric to inform your future strategies for balancing CTV and Linear TV investments
  • How attribution will help bridge the gap between TV and digital teams to provide consumers exceptional experiences

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when

Start: Thursday, October 29, 2020 at 1:00pm

End: Thursday, October 29, 2020 at 2:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***


Speaker(s)

Christine Grammier
Head of Buy Side TV
LiveRamp

Jay Prasad
Chief Strategy Officer
LiveRamp TV