Demystifying the Programmatic TV Landscape: What Marketers Need to Know

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After years of speculation and false starts, 2018 seems to be the year that data-driven TV finally starts to take off. But, with only 15-17% of advertisers actively including addressable or advanced TV buys in their media plans, what's holding the rest back from this promising, data-rich opportunity?

During this webinar, AppNexus video leaders will demystify the programmatic TV landscape, offering a clear roadmap of what's available today, what's to come, and how to measure campaign success. Additionally, the presenters will preview some unique functionality now available to marketers – such as programmatic livestreaming – and how marketers can prepare for the Q4 holiday buying season.

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when

Start: Thursday, September 13, 2018 at 1:00pm

End: Thursday, September 13, 2018 at 2:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***


Speaker

Marcus Startzel
SVP, Marketplace Development
AppNexus

Michelle Smith
Sr. Director, Product Management, Video
AppNexus

Ariella Astion
Director, Product Marketing
AT&T Advertising & Analytics