Follow the Money - How Brands Can Find Growth in Uncomfortable Places

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Growth is simple but it isn't easy, and it has slowed for many companies. The big ideas that once drove strategy are now behind the curve. Entrenched incumbents find themselves a step behind agile, lightweight new competitors. There has been a fundamental pivot in the source of competitive advantage in the marketplace. To win, companies have to be prepared to get uncomfortable. In this webinar, the presenter will illustrate how to follow the money to these uncomfortable places of growth, and will share their W.H.O.L.E. Demand framework, an integrated marketplace approach that goes from strategy to activation, connecting marketing and sales.