A Communicator’s Guide to the Neuroscience of Touch

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More than half the human brain is devoted to processing sensory experiences. Touch, in particular, is an important part of the communication process. The way we understand and interpret the world is fundamentally rooted in our physical bodies. So, how things feel drives our thoughts and behaviors, influences our comprehension and retention of information, and profoundly shapes our emotional connections. This webinar looks at communication through the lens of neuroscience, exploring how media shapes the brain and, consequently, the way a brand is perceived. You will learn how our sense of touch shapes what we think, and explores the science that explains why haptic brains respond so well to haptic brands.