What Marketers Need to Know: Optimizing Ad Spend In Programmatic

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Today's digital marketer operates in an increasingly unpredictable and crowded environment where proving the effectiveness of their ad spend is an ongoing challenge. Between the increased risk of brand safety breaches, ad fraud, and tightening privacy regulations, it's harder than ever to make sure your brand messages have a chance to move the needle.

In this webinar, hear from the experts at Oracle Data Cloud as they reveal how to optimize your ad spend when buying programmatically by adopting real-time contextual intelligence so you can execute digital campaigns with confidence. Attendees will learn:

  • The content challenges advertisers face in today's brand safety landscape, and how to contextual intelligence keep brands safe by ensuring placement in front of relevant and brand aligned content.
  • How advertisers can use pre-bid intelligence to deliver more effective, data-driven campaigns, and avoid wasting spend on inappropriate, invalid ad environments
  • How marketers can effectively find audiences most relevant to their products to drive conversions and yield revenue

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Start: Thursday, January 31, 2019 at 1:00pm

End: Thursday, January 31, 2019 at 2:00pm



Chris Stark
Senior Director, Product Management
Oracle Data Cloud

Andrew Smith
Senior Director, Client Solutions
Oracle Data Cloud