Identity Resolution: The Key to Effective Consumer-Centric Marketing

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When you interact with your audience in lots of ways in lots of places, offline and online, you can end up with hundreds of customer identifiers for a single individual. In this webinar, LiveRamp will show how adding Identity Resolution to your technology stack can help marketers deliver a customer-centric strategy across all channels of your media plan - including TV - while improving MROI.  

Attendees will walk away from this session with:

  • An understanding of how identity resolution can optimize your marketing budget    
  • Strategies and best practices for creating and reaching your desired audience
  • Case studies on how identity graphs can strengthen customer privacy 

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when

Start: Thursday, October 24, 2019 at 1:00pm

End: Thursday, October 24, 2019 at 2:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***


Speaker(s)


Travis Barnes
Product Marketing Lead, Identity
LiveRamp


Andrew Kasprzycki
Chief Evangelist, Brands
LiveRamp