Best Practices in Leveraging Consumer Data with New Technologies

Every day we hear more news about marketing data. There’s more offline data, more online data, more behavioral data, better device graphs, and more computing power to crunch it all. How can marketers best leverage this data? Should we use more advanced techniques in the same channels, or change channel mix?Hear from experts who advise marketers on whether they should leverage these new capabilities and how best to do so. They will discuss:

  • Combining online and offline data to get a complete picture of a prospect
  • Using machine learning and artificial intelligence to find high value prospects
  • Retargeting visitors with offline and online channels
  • Leveraging the power of behavioral research

when

Start: Thursday, November 21, 2019 at 1:00pm

End: Thursday, November 21, 2019 at 2:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Webinar Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier $0 Individual $0 Nonmember N/A


Speaker(s)

Ajay Gupta
CEO
Stirista

Shel Smith
Founder
Twenty-Ten

Ray Van Iterson
Manager of Innovation and Product Development
US Postal Service