Leaning Into Tribalism: How Brands and Retailers Are Winning in the New Normal

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Everything affects everyone today – and COVID-19 affected just about everything. A potent cocktail of politics, economic sentiment, and media is changing markets before our very eyes, as consumers recalibrate their values and their allegiances on a near-daily basis. The wrong move could alienate your customers overnight, while the right one could bring entirely new and lucrative customers through your doors. This presentation will explore the origins of today's often-ugly tribal consumer landscape, how it's affecting the retail market, and how visionary business leaders are turning it into gold.