How To Create Shoppable Moments Everywhere

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According to IAB, quarantine accelerated the United States’ transition to a “storeless” Direct Brand Economy 5x faster than pre-pandemic rates. Consumers can go from browsing to shopping in just a few finger taps. Sometimes the first time they even interact with a brand is when it arrives at their doorstep.

Now more than ever, marketers need to examine their entire media ecosystem for creative and efficient ways to enable purchase. In this webinar, we’ll break down the opportunity in shoppable media including:

  • Best practices for shoppable content that converts
  • New and emerging shoppable digital media
  • Innovative approaches to add shoppable elements to traditional/offline media vehicles
  • The role of creative in shoppable content

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Start: Thursday, May 13, 2021 at 3:00pm

End: Thursday, May 13, 2021 at 4:00pm



Erich Parker
Vice President, Integrated Media
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Sarah VanHeirseele
Senior Vice President, Strategic Integration
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