Why the Fastest Growing Ad Medium in 2021 Should Be Part of Your Media Plan

This event is over.

While the pandemic altered marketing plans for every brand, the economic recovery is well underway. Consumer spending is on the rise as people are emerging from a year indoors with a new lens and renewed appreciation for out-of-home (OOH) ads. OOH is poised to power brands to greater success in 2021. Projected to be the fastest growing medium this year, recent Harris Poll research illustrates OOH’s strength in engaging consumers:

  • 59 percent of adult consumers in urban markets of over 1 million are noticing OOH more than pre-pandemic
  • The audiences most noticing OOH at increased levels are gen Z and millennials
  • 68 percent of adult consumers are often tuning out digital device ads due to burnout
  • OOH continues to ignite mobile activation with half of adult consumers reporting OOH ads drive them to search about brands

This session will provide brands insights on OOH relevance as part of their media plans in today’s uncharted consumer market. In addition to a deep dive into key drivers of OOH growth, this session will examine audience measurement and ad effectiveness, and showcase OOH innovation and creativity through multiple case studies and creative examples.

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Start: Thursday, June 24, 2021 at 3:00pm

End: Thursday, June 24, 2021 at 4:00pm



Steve Nicklin
VP, Head of Marketing Insights and Analytics
Out of Home Advertising Association of America