From Scrappy to Scalable: Embracing Digital Commerce in a Post-COVID World

Digital commerce grew exponentially during COVID-19, and it’s predicted to continue even as countries reopen. As a result, many consumer goods companies are shifting from the scrappy approaches that helped them through the rapid transition to more scalable, cost-effective models for the long term. They’re also recognizing that digital market share is much more volatile than traditional market share due to curbside and local delivery options such as Instacart, where shopping is entirely digital even when fulfillment is local.

In this webinar, Jeriad Zoghby, Global Lead, Consumer Goods & Services at Accenture Interactive will discuss the challenges and recommendations related to scaling for digital commerce, owning the brand experience on the digital shelf, and the need for a more systematic solution to growing digital consumer market share.

when

Start: Thursday, July 8, 2021 at 3:00pm

End: Thursday, July 8, 2021 at 4:00pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Webinar Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier $0 Individual $0 Nonmember N/A


Speaker(s)

Jeriad Zoghby
Global Lead, Consumer Goods & Services
Accenture Interactive