Strategies and Perspectives on Marketing to Small Businesses in 2022 (B2B Thought Leader Series)

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In this webinar, Cargo, the leading NA agency in helping enterprise brands market to small businesses, will share insights, data, and observations on what to expect in 2022 regarding NA small business customers. This session will help any enterprise brand and marketer as they plan annual or quarterly strategies, programs, campaigns, and experiences targeting the ever-evolving, and growing, small business shopper and buyer.

Attendees will learn:

  • Acquisition strategies for growing your Small Business customer base in 2022
  • Retention strategies for keeping, and strengthening, existing Small Business customer relationships in 2022
  • Top messaging, targeting, and content strategies for Small Business focused efforts in 2022

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Start: Thursday, August 19, 2021 at 1:00pm

End: Thursday, August 19, 2021 at 2:00pm



Dan Gliatta
Chief Growth Officer

Dan Gliatta is the founder and Chief Growth Officer of Cargo, a full-service marketing and advertising agency that specializes in helping big brands connect with small businesses. He is an expert in the Business to Small Business space coining the term B2SB Marketing®. Dan's 25+ year marketing career includes working with major brands like Lenovo, RBC, NASCAR, Verizon Wireless, 3M, Michelin, Intel, Daimler, Microsoft, Mercedes-Benz, and others.