Using Attention Metrics to Outperform the Market

In this webinar, Adelaide will share insights on how marketers are using attention metrics to drive better performance through their media spend. In addition to getting a very early look at the growing trend of guaranteed attention contracts, attendees will learn tactics like: 

• How to remove low-attention sites and placements
• How to prevent the gaming of metrics like viewability and completion rate
• How to optimize in-flight with confidence around driving performance

Related Content