What People Really Want from Brands in This Post-Pandemic Moment

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After over a year of massive life disruptions, people are beginning to head out again to eat, shop, and gather. Certainly, that creates new opportunities for brands to connect with their audiences, but what are the rules of engagement in this post-pandemic era? What will grab attention and convert potential buyers as they engage with the world once again?

In this webinar, Sarah O’Grady addresses these questions with new, survey-based research from the Valassis, a Vericast Business, 2021 Consumer Intel Report. In this presentation, she will provide a glimpse into the anxiety, resilience, and hope built up over the last year and reflect the cautious optimism that most people have about the future. Attendees will walk away with insights to fuel your brand activation, including:  

  • How consumer optimism should shape messaging 
  • Implications for the in-store experience
  • The role of deals and special offers 
  • Anticipated trends in consumer expectations

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when

Start: Thursday, August 26, 2021 at 1:00pm

End: Thursday, August 26, 2021 at 2:00pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***



Speaker(s)

Sarah O’Grady
Vice President, Brand Marketing
Valassis, A Vericast Business

Sarah O’Grady is the Vice President of Brand for Valassis, A Vericast Business. A veteran of content, brand and social media marketing across CPG, beauty, and technology, she brings an experienced yet experimental point of view to B2B and B2C brand-building and customer engagement. Prior to joining Vericast, Sarah served as the Head of Global Social Strategy for Lenovo, and has worked in-house at L’Oreal and Ethan Allen, and with brands like Sony PlayStation and CVS Pharmacy. Her work has been recognized through Webby, Shorty, and ADDY Award wins and nominations, and has landed her speaking engagements at SXSW and Social Media Marketing World, among others. Sarah has also been a featured guest on marketing and customer experience pioneer Jay Baer’s podcast, and was named one of seven women marketers to follow in 2019 by SocialBakers.