Looking Beyond the Open: Building A Resilient Email Strategy In the Age Of Consumer Privacy

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Privacy changes are nothing new to email marketing, and Apple's most recent Mail Privacy Protection changes are a continuation. These changes have effects beyond compliance and deliverability as it has a broader impact on strategy and measurement. In this session we'll spend some time on the Apple specific changes, and then move into the bigger question: Is it possible to future proof for upcoming privacy changes, and if so where to start?

Takeaways: 

  • Learn three simple strategies to adapt your email marketing approach as the Apple Mail Protection Privacy changes take effect
  • Hear from email experts across three different industries on the changes they're making to their programs 
  • Gather insights on ways to prepare for future changes

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when

Start: Thursday, October 7, 2021 at 1:00pm

End: Thursday, October 7, 2021 at 2:00pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***