Looking Beyond the Open: Building A Resilient Email Strategy In the Age Of Consumer Privacy

This event is over.

Privacy changes are nothing new to email marketing, and Apple's most recent Mail Privacy Protection changes are a continuation. These changes have effects beyond compliance and deliverability as it has a broader impact on strategy and measurement. In this session we'll spend some time on the Apple specific changes, and then move into the bigger question: Is it possible to future proof for upcoming privacy changes, and if so where to start?

Takeaways:

Learn three simple strategies to adapt your email marketing approach as the Apple Mail Protection Privacy changes take effect
Hear from email experts across three different industries on the changes they're making to their programs
Gather insights on ways to prepare for future changes