3 Data-Driven Ways to Drive Revenue Through Deeper Multicultural Understanding

This event is over.

There are 8 weeks left to reach your EOY goals. To do that, you need to target consumers on a deeper level. You need to specifically reach those who will help you drive revenue, optimize ad spend, and meet your KPIs. Multicultural understanding is critical to that outreach.

Flat demographics won’t get you there. You need to break through the clutter and connect with consumers on a deeper level using the values, motivations, and drivers that vary from individual to individual.

In this data-driven webinar, you’ll learn:

  • Why splitting segments on ethnicity alone is not good enough when you’re speaking to multicultural audiences.
  • How consumer sentiment is continuing to evolve, particularly around customer comfort levels and preferences, and how that impacts these groups
  • How values light a fire under your creative that can’t be replicated with flat demographics –– and how that builds connection, increases loyalty, and drives revenue

Related Content


Start: Thursday, November 4, 2021 at 1:00pm

End: Thursday, November 4, 2021 at 2:00pm



Ericka McCoy
Chief Marketing Officer