B2B, Sustainability and Brand Health: Key Considerations for Brand Marketers (B2B Thought Leader Webinar Series)

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This year, extreme weather events and alarming new evidence that the climate is changing even faster than we thought have brought increasing attention to the need for sustainability commitments — and increasing pressure on businesses to act. This in turn raises critical questions for marketers: How does this impact decision-making for my customers, prospects, and partners? How will this drive perceptions of my brand? And how should it influence my strategy and communications?
Coinciding with COP26, where world leaders will gather to address the climate crisis, Bloomberg Media will explore these questions through a business lens, with proprietary data from such sources as the Bloomberg Brand Health System, the Business Guide to Green, and reporting from the Bloomberg Green newsroom.
Key Takeaways:

How business decision-makers are thinking and behaving when it comes to Environmental, Social, and Governance (ESG)
How actions and campaigns can drive trust and vision for the corporate brand
Examples of standout brands activating — and messaging — ESG commitments
Implications for brand strategy around sustainability