Creating A Complementary – and Results-Driven – Approach with Addressable & CTV

Today’s advertisers are tasked with understanding and prioritizing many different media types, and amid increasing audience fragmentation, addressability has emerged as a critical component of their toolkits. As the technology of addressable has evolved to encompass both precision tactics – while simultaneously increasing reach – advertisers are taking advantage of addressable TV to understand where to reach audiences, improve the relevancy of their media, and to measure the results of their cross-screen campaigns.

In this webinar, attendees will learn:

  • What the marketplace looks like for addressable TV, and what opportunities are emerging
  • How their fellow marketers perceive – and invest – in addressable TV
  • How they can leverage addressable TV within their media mix, and drive incrementality with other media channels like CTV
  • What are the perceived benefits and challenges to using addressable TV today
  • Where addressable TV will evolve next

when

Start: Thursday, December 9, 2021 at 3:00pm

End: Thursday, December 9, 2021 at 4:00pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Webinar Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier $0 Individual $0 Nonmember N/A


Speaker(s)

Charlotte Lipman
Associate Director, Primary Research
WarnerMedia Ad Sales

Amy McGovern
VP, Addressable Sales
WarnerMedia Ad Sales