How Brands Effectively Use Radio/Audio to Drive Engagement Among Multicultural Audiences

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Multicultural consumers represented nearly $5 Trillion in spending power in 2020, accounting for over 28% in U.S. buying power*. Connecting with and truly engaging multicultural audiences should be a priority for all brands. It takes understanding and an authentic and creative approach in both message and environment to earn trust and drive action among consumers, and the brands effectively doing so are reaping the rewards.

 In this webinar, attendees will learn:

  • Why and how distinct multicultural audiences consume radio across platforms
  • How brand marketers perceive the benefits of radio and audio to connect with multicultural audiences
  • Brand case studies demonstrating the successful use of radio/audio in traditional and innovative ways

 *Source: Selig Center for Economic Growth 2021 Multicultural Economy Report – Buying Power of Hispanic, African American, Asian American and Native American consumers, August 2021

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Start: Thursday, January 13, 2022 at 3:00pm

End: Thursday, January 13, 2022 at 4:00pm



Tammy GreenbergSVP, Business DevelopmentRABAnnette MalaveSVP, InsightsRAB

Featuring case study conversations with:

Denise L. Bennett, VP, Multicultural Brand Strategy and Idea Lab, iHeartMedia
Ellene Miles, SVP, Intersectional Marketing, Sony

Kevin Jenkins, EVP, Corporate Sales, KKDA-FM and KRNB-FM
Ralph Ortiz, President O-Productions, representing WSS Shoes

Rick Ramos, SVP, Multicultural Partnerships, Katz Radio Group
Gonzalo del Fa, President, Group M Multicultural
Ron Mendez, Managing Partner, Multicultural Lead, Mediacom