Up Your Game. A Data Deep Dive into Sponsorship Trends & How to Measure the Impact for Your Brand

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KORE Software CEO Jason Fletcher sits down with Hookit CEO Scott Tilton following the recent acquisition and partnership between the two companies (press release). These two leaders share their insights into the sports and entertainment industry, discussing digital and in-person sponsorship trends they’ve seen across sports teams, tourism agencies, venues, leagues, and brands over the past year.

Combining KORE’s industry-leading data set with Hookit’s AI powered sponsorship analytics and valuation platform, Jason and Scott tell a comprehensive story about:

How marketers can invest better in sponsorship
Tracking returns and manage sponsorship activation
Importance of partner engagement and digital performance

With athletes, teams, and leagues now engaging over 50B followers across social media, social and digital strategies have become a critical component for the modern partnership. Along with this digital explosion, and in the wake of one of the largest naming rights deal ever with Crypto.com, the sponsorship world is facing a noticeable disruption. Fans are engaging more than ever, and it is important to understand where value can be achieved.