Total Audience: The Power of Age Inclusion

This event is over.

Accounting for over 1-in-3 adults and 41% of consumer spending, the adult 55+ audience is growing in population, spending power, and influence. Connecting with them is more important than ever before.

In this session, Marcela Tabares and Tara Lantieri will share findings from A+E Networks’ cultural insights study that gives voice to who they are, how they want to be seen, and explores the gap between current and desired representations in advertising.