Total Audience: The Power of Age Inclusion

This event is over.

Accounting for over 1-in-3 adults and 41% of consumer spending, the adult 55+ audience is growing in population, spending power, and influence. Connecting with them is more important than ever before.

In this session, Marcela Tabares and Tara Lantieri will share findings from A+E Networks’ cultural insights study that gives voice to who they are, how they want to be seen, and explores the gap between current and desired representations in advertising.

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when

Start: Thursday, March 24, 2022 at 1:00pm

End: Thursday, March 24, 2022 at 2:00pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***



Speaker(s)

Marcela Tabares
SVP, Research & Strategic Insights
A+E Networks

Tara Lantieri
Sr. Director, Research & Strategic Insights
A+E Networks