Targeting Doesn’t Work … Except When it Does

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The tools, strategy and considerations brands need to get targeting right.

A smart targeting strategy is key to marketing performance success, but crafting that strategy can be deceptively complex. Join Mike Menkes, SVP, Julia Hong, Senior Product Managers, and Rachel Peterson, Sr. Director Marketing at Analytic Partners for an in-depth discussion on the latest ROI Genome® report: Targeting Doesn’t Work … Except When it Does. Find out how to think through the challenges and opportunities targeting offers based on your marketing strategy, and get insights into the key recommendations and questions every brand should be asking to get it right.


  • What questions to ask to identify your highest short-and long-term value customers
  • How to allocate marketing investment between broad reach and narrow targeting tactics to maximize ROI
  • The key principals to marketing tactic prioritization

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Start: Thursday, April 28, 2022 at 1:00pm

End: Thursday, April 28, 2022 at 2:00pm



Mike Menkes
Senior Vice President
Analytic Partners

Julia Hong
Senior Product Manager
Analytic Partners

Rachel Peterson  (Discussion Moderator)
Senior Director of Marketing 
Analytic Partners