The Future of Outdoor Advertising: The Next Wave of Data-Driven DOOH

Introducing data to a traditional advertising channel such as out-of-home transformed the way marketers could plan and buy. Today, using data for targeting and efficient activation is table stakes - but the next wave of innovation is coming: incorporating data into creatives to truly realize real-time, real-world messaging at scale. Learn how cutting-edge brands are bringing the big screens of digital out-of-home to life in new ways, and how your brand can rethink the blend of data and creative to get a leg up on the competition.

Vistar Media is celebrating ten years of powering the programmatic ecosystem for digital out of home - with a mission of enhancing every OOH transaction with automation, data and measurement. Vistar is excited to share what is on the horizon for the future of out-of-home, and how brands can now reach consumers with the most relevant messaging outdoors, in-store and at the point-of-sale.

when

Start: Thursday, September 29, 2022 at 1:00pm

End: Thursday, September 29, 2022 at 2:00pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Webinar Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier $0 Individual $0 Nonmember N/A


Speaker(s)

Raj Lala
Regional Vice President, Sales
Vistar Media