The Attention Movement: How to Achieve Success Through Programmatic Activation

As the attention movement rapidly grows, marketers are looking to simplify the deployment process and seamlessly incorporate attention into their planning, buying, and optimization strategies. For many advertisers, this means programmatic activation.

Adelaide, a leader in attention-based media quality measurement, has recently made its AU metric available programmatically through pre-bid and custom algorithmic integrations. Marc Guldimann, CEO of Adelaide, will dive into how leading brands are achieving success through programmatic activation.

when

Start: Thursday, October 27, 2022 at 3:00pm

End: Thursday, October 27, 2022 at 4:00pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
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Speaker(s)

 
Marc Guldimann
CEO
Adelaide