Addressable Enters the Mainstream

This event is over.

The industry has evolved with the increased convergence of TV and digital giving rise to new marketing priorities and complexities. Addressable meet the needs of the marketplace but how are advertisers executing addressable strategies across both linear and streaming today? This session will cover the latest findings from a survey of the marketplace on the current and future state of addressable.

when

Start: Thursday, November 17, 2022 at 3:00pm

End: Thursday, November 17, 2022 at 4:00pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***



Speaker(s)

Charlotte Lipman
Associate Director Business Intelligence
DIRECTV Advertising

Brian Cordes
Vice President Client Partnerships
DIRECTV Advertising