MarTech Implementations with Purpose – How to Achieve Mutual Success Deploying Technology | Webinars | Events & Webinars | ANA

MarTech Implementations with Purpose – How to Achieve Mutual Success Deploying Technology

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For decades business professionals have sought out third-party software solutions to help their business function more efficiently & effectively. Most commonly we read the “after the fact” case studies on these engagements, rightfully so, showing off the advantages afforded through thoughtful partnerships with technology. Less discussed however are the core principles & relationship dynamics throughout the software’s implementation process – arguably the most important part of a tool's life inside your organization. Kim Pardo, Solutions Consultant from Decideware and a 20+ year Ford Motor Company indirect sourcing management leader, and Richard Benyon, co-founder of Decideware, discusses the nuts and bolts behind expert MarTech software implementations, regardless of what aspect that tool seeks to manage. With over 5 decades of experience between them, their insight should prove invaluable to young marketing/sourcing professionals and industry veterans alike.

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Start: Thursday, March 9, 2023 at 1:00pm

End: Thursday, March 9, 2023 at 2:00pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***



Speaker(s)

Kimberly Pardo
Solutions Consultant
Decideware

Richard Benyon
Co-founder & Chief Evangelist
Decideware