The Future of Out-of-Home: Where Technology Meets Creativity | Webinars | Events & Webinars | ANA

The Future of Out-of-Home: Where Technology Meets Creativity

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Out-of-home advertising has always been about big, beautiful displays that capture the eye and imagination of each passerby. While DOOH media offers incredible contextual relevance through the locations of screens, specific audience targeting and other data-driven capabilities, few creative assets fully take advantage of this relevance in their messaging. Savvy marketers have an opportunity to address this gap in a few ways:

  • Leverage technology to deliver relevance - bring the value of data into the creative assets themselves
  • Make sure creative, strategy and investment teams are fully aware of the scope of capabilities that exist in the medium today - know the canvas you have to work with

Vistar Media is excited to shed light on the massive opportunity that's at hand for the industry — including what is on the horizon for the future of out-of-home, and how brands can reach consumers with the most relevant messaging outdoors, in-store and at the point-of-sale.


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Start: Thursday, May 11, 2023 at 3:00pm

End: Thursday, May 11, 2023 at 4:00pm



Raj Lala
Vice President of U.S. Sales and Development
Vistar Media