Data & Tech: What Brands Need to Know About Engaging the Consumer in Crisis | Webinars | Events & Webinars | ANA

Data & Tech: What Brands Need to Know About Engaging the Consumer in Crisis

This event is over.

How can you leverage data, insights and analytics to understand the fluid market? These are uncertain times. COVID-19 has stoked anxiety and fear in consumers across economic and demographic divisions, disrupting the way brands approach their customers and prospects. What will consumers do over the next 3-6 months and what do brands need to know to retain, attract and communicate with consumers during such unprecedented disruption? With A.I. and continuous consumer research in a connected ecosystem, you can have real-time insights to help you address a market that is changing daily. Join Resonate’s Jason Schneider along with insights leaders from global brands, for a frank discussion on quickly emerging consumer trends in health habits, finances, dining out, emergency shopping and more. 

You’ll learn:
• Results from Resonate’s Connected Flash Study on COVID-19 and how to put it into action immediately to drive business decision making
• How consumer online behavior is evolving as a result of coronavirus and how to engage effectively
• What tools are available to help brands understand customer and prospects during uncertainty

Related Content

when

Start: Tuesday, April 21, 2020 at 1:00pm

End: Tuesday, April 21, 2020 at 2:00pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***



Speaker(s)

Jason Schneider
Chief Revenue Officer
Resonate