What Brands Need to Know About Engaging the Consumer in Crisis

These are uncertain times. COVID-19 has stoked anxiety and fear in consumers across economic and demographic divisions, disrupting the way brands approach marketing. How will marketing and analytics evolve, what will consumers do over the next 90 days and what do brands need to know to retain, attract and communicate with consumers during such unprecedented disruption? AI and continuous consumer survey research provide real-time insights in a marketing environment that is changing daily.

Join Resonate CMO Ericka McCoy, along with marketing and insights leaders from brands across the country, for a frank discussion on quickly emerging consumer trends in health habits, finances, dining out, emergency shopping and more. You’ll find out about:

  • How brands can better manage uncertainty
  • How consumer online behavior is changing as a result of coronavirus
  • Results from Resonate’s connected flash survey on COVID-19

when

Start: Tuesday, April 21, 2020 at 1:00pm

End: Tuesday, April 21, 2020 at 2:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Webinar Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier $0 Individual $0 Nonmember N/A


Speaker(s)

Ericka McCoy
CMO
Resonate