eec Webinar: Email Marketing Strategy 101

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Email marketing can be hard, but with the right strategy, it has been proven to be the most powerful and profitable marketing channel. In this webinar, attendees who are new to email will discover the key cornerstones of an effective email marketing strategy along with practical tips on how to implement it. Using concrete examples and easy-to-implement advice, three leading email marketing strategists will share with you the programs you need to know to generate substantial ROI. Join us for a lively and insightful look at email marketing that’s powered successful companies for years!

  • Personalizing the customer experience is a strategy, dynamic content is the means.
  • See how implementing marketing automation at scale can represent a large percentage of your revenue.
  • Save subscribers that want to opt-out and easily reactivate inactive groups.
  • Take actionable strategies and tactics that you can implement TOMORROW!

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Start: Friday, October 4, 2019 at 2:00pm

End: Friday, October 4, 2019 at 3:00pm



Ryan Phelan
Co-Founder | Origin Email

Ryan Phelan brings nearly two decades of global online marketing experience to Origin Email Agency focusing on driving successful growth strategies for high growth SaaS software and online companies. Ryan is a respected thought leader and nationally distinguished speaker with a history of experience from Adestra, Acxiom, BlueHornet, Sears Holdings, Responsys and infoUSA.  He was named one of the top 30 strategists in the country and serves as Chairman Emeritus EEC Advisory Board, and is involved with many companies in the start-up space as an advisor, board member and investor.

Jennifer Hoth
Sr. Relationship Marketing Strategist | DEG, Linked by Isobar

Jennifer is a Sr. Relationship Marketing Strategist at DEG, Linked by Isobar. She helps her clients market to the moment by sending the right content to the right people at the right time. Prior to joining DEG, she served as an email marketing manager for Duluth Trading Company, and prior to that was part of the email strategy team at Kohl’s Department Stores. Email and retail run thick in her blood and she couldn’t imagine doing anything else, so she also serves as a member of the EEC advisory board. Outside of email marketing, Jennifer enjoys kayaking, paddleboarding, traveling, and spending time with her family and friends.

Mark Morin
Founder and CEO |

Mark Morin is a passionate marketing communications strategist with 40 years of experience creating powerful, effective and results-oriented email campaigns, programs and content for national, international and global brands in  consumer marketing, travel and hospitality, beauty and cosmetics and more. He has led countless conferences, seminars and workshops throughout North America and Europe. He is one of Canada’s pioneers in relationship marketing education – teaching at McGill University and now at Université de Montréal.

His work has been widely recognized in the marketing industry, having received 79 national and international awards. Mark holds a graduate degree in Management Sciences and an M.B.A. (Marketing and Strategic Planning) from University of Montreal HEC business school.