Building Brand Love Through Legal Action | Webinars | Events & Webinars | ANA

Building Brand Love Through Legal Action

When we at Deutsch LA, along with our partners at Taco Bell, discovered "Taco Tuesday" was trademarked by another taco chain, so that they (and only they) were able to promote that glorious day, we felt an absolute injustice had been perpetrated against every taco lover in America (which is pretty much everyone in America). The trademark hindered other businesses, including small ones, from promoting Taco Tuesday. As the leading taco brand, we felt it our duty to take action on behalf of everyone’s right to say, and celebrate, Taco Tuesday however, and more importantly WHEREVER, they wanted. So we filed a legal petition to challenge this gatekeeping trademark. And we turned this legal action into a cultural movement by leveraging the legal filing as creative, activating lawfluencers to simplify legal jargon for consumers, and galvanized supporters by enlisting Taco Tuesday’s biggest fan: none other than LeBron James.

Join us as Deutsch LA’s Executive Vice President, Managing Director Josh Jefferis and Taco Bell's Legal Director Anna Aberman share how they partnered to free the "Taco Tuesday" trademark for all who love tacos.

when

Start: Tuesday, June 11, 2024 at 1:00pm

End: Tuesday, June 11, 2024 at 2:00pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Registration Pricing

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Registration
WEBINAR REGISTRATION Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier $0 Nonmember N/A


Speaker(s)

Anna Aberman
Legal Director
Taco Bell

Josh Jefferis
Executive Vice President, Managing Director
Deutsch LA