Writing Copy with a Psychologist

This event is over.

Otis Fulton, social psychologist, will teach how to write copy, using the full tool set of persuasion and understanding available to a psychologist with deep experience in nonprofit fundraising.

Attendees Will Learn:

  • What are these things and why do they work?
  • You-centric messaging
  • Priming personal identity attributes
  • Thanking/recognizing based on identity, not actions

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Start: Thursday, July 30, 2020 at 3:00pm

End: Thursday, July 30, 2020 at 4:00pm



Otis Fulton
VP Psychological Strategy | Turnkey

Otis was trained as a neuropsychologist and has spent the last 20 years using his background in psychology working with multi-national education companies and nonprofits. For ten years, he
was the SVP for Government Relations for MetaMetrics, Inc., a psychometric R&D company in Research Triangle, North Carolina and since 2010 has consulted with education companies and nonprofits. He has degrees in social psychology from Virginia Commonwealth University and the
University of Virginia, where he also played on its first ACC Champion basketball team.

Katrina VanHuss
CEO | Turnkey

Katrina has been developing successful fundraiser recognition programs for organizations like the American Lung Association, the ALS Association, the Arthritis Foundation, and March of Dimes since 1989, when she founded Turnkey. Her client’s successes and her dedication to research have made her a sought-after speaker, presenting at national conferences for Blackbaud, Peer to Peer Professional Forum, Nonprofit Pro P2P and her clients’ national meetings, to name a few. Katrina also regularly shares her wit and business experiences on NonProfit PRO as a blogger on “Peeling the Onion.”