Data: Translating the Numbers into Actionable Strategies

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In this informative session, learn how you can use File Health and other analytic findings to inform and direct program strategy. See how organizations have used the data to guide messaging, creative and testing strategies that align with specific program needs and goals.

Session Takeaways:

  • Learn how to decode complex data to identify the most instructive findings for your program that will yield optimal results.
  • Understand how current file trends occurring at the donor level can translate into anticipated campaign performance and the program's future trajectory.
  • Learn how turning dials in your program, based on your program's trend analysis, should inform creative, messaging & testing strategies to optimize future metrics.

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Start: Thursday, September 24, 2020 at 3:00pm

End: Thursday, September 24, 2020 at 4:00pm



Tracey Burgoon
Director, Direct Response | DAV

Tracey Burgoon is the Director of Direct Response for the 1.3 million-member DAV (Disabled American Veterans). She manages the direct response fundraising and membership solicitation activities for the nonprofit organization at DAV National Headquarters in Cold Spring, Ky.

Dave Jorgensen
SVP of Analytics & Reporting | MINDset direct

Dave is a master analyst who brings over 26 years of experience in both nonprofits and direct response agencies. His wide range of expertise includes advanced data analysis, budgeting, planning, client services and program management.

Dave has a knack for bridging the gap between the art of fundraising and the science of data, working well with staff at every level of an organization. He believes data is at the heart of any organization's success. With a passion for digging deep, Dave drills into results to uncover and exploit the most promising opportunities. Working with account teams and clients alike, he strives to find the proper balance of audience and offer to continuously improve upon direct response programs.

Prior to joining MINDset, Dave has worked with several organizations, analyzing programs to include membership, publications, monthly giving, mid-level, premium focused, online, DRTV and canvassing. A short-list of his clients include Alley Cat Allies, Amnesty International USA, Heifer Project International, City Harvest, Conquer Cancer, Habitat for Humanity, U.S. Holocaust Museum, Eternal Word Television Network, and World Wildlife Fund, to name a few.