PROCUREMENT SERIES: Taking Financial Control of Programmatic

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With the rapid adoption of programmatic media, the supply chain has quickly become complicated – agencies, trading desks, demand-side platforms, supply-side platforms, data management platforms, exchanges, publishers – and to many, the result is a financial 'black box.' Where does each dollar go? Where is value created (and costs incurred)? How do you maximize every marketing dollar? In this webinar, Andrew Altersohn, CEO – AD/FIN, will help you answer these fundamental questions and guide you on how to demand greater visibility and accountability into the programmatic black box...before the industry shifts even more budget into programmatic channels.