Best Negotiating Practices

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Negotiating doesn't have to be win-lose! Whether negotiating an agency compensation deal, media buy, sponsorship, or buying raw materials, the best results are usually achieved when both sides work together to create value. How many marketers have dealt with an "unhappy/resentful supplier" once the honeymoon period wore off? Stuart Shlossman — a former member of the ANA Advertising Financial Management Committee and current facilitator of negotiation workshops — will discuss effective negotiation strategies that strengthen the deal for both parties.