Marketing Maestros

Less Is More When It Comes to Content Marketing

Posted: Mar 12, 2019 12:00am ET BY Matthew Schwartz

In our second installment of our Marie Kondo-inspired series, learn how to tidy up your content marketing.

How AI Will Transform the Consumer Journey

Posted: Mar 8, 2019 12:00am ET BY Tod Loofbourrow

Every marketer knows a great story is a relevant story. Tod Loofbourrow, chairman and CEO at ViralGains, explains how AI can help marketers tell more relevant stories.

Driving ROI: Q&A with Sourcing Leader Tracy Avelar

Posted: Mar 7, 2019 12:00am ET BY Bill Duggan

Tracy Avelar, managing director of vendor and sourcing management at Charles Schwab & Company, gives some insight into sourcing and procurement ahead of the 2019 ANA Advertising Financial Management Conference.

Brands, It’s Time to Move Past Linear Storytelling — Here’s How

Posted: Mar 6, 2019 12:00am ET

Marketers lament the prevalence of second screens, but are they missing an opportunity for great storytelling? Abbey Thomas, CMO at Tremor Video DSP, explains.

Applying the KonMari Method to Marketing

Posted: Mar 5, 2019 12:00am ET BY Matthew Schwartz

What can marketers learn from Marie Kondo’s tidying methods? Here are some ideas to bring more joy into your marketing.

Still Relying on Engagement?

Posted: Mar 1, 2019 12:00am ET BY Sebastian Jespersen

In an expanding and shifting marketplace, brands face more competition for their presence in consumers’ lives. Sebastian Jespersen shares his thoughts for how they can do it.

3 Tips to Encourage Consumer Sharing

Posted: Mar 1, 2019 12:00am ET BY Ernan Roman

Opt-in Media Buys: Between a Rock and a Hard Place

Posted: Feb 28, 2019 12:00am ET BY Manuel Reyes

Trust and transparency have been at the top of the list of industry issues for the past two years. An issue of increasing concern is opt-in, non-disclosed media transactions. Manuel Reyes, CEO of Cortex Media, explains.

Come On In, the Water’s All Right

Posted: Feb 27, 2019 12:00am ET BY Cliff Campeau

Years after the industry was shaken by calls for increased transparency and reports of ad fraud, some say it’s safe for advertisers to resume their media buying activities. But is the water really safe?