Marketing Maestros

Marketing Meetings Are Seldom Joyful, but they Can Be Much More Efficient

Posted: Mar 19, 2019 12:00am ET BY Matthew Schwartz

In the third installment of our Marie Kondo-inspired series, learn how to declutter your marketing meetings.

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12 Insights from the ANA In-House Agency Conference

Posted: Mar 18, 2019 12:00am ET BY Bill Duggan

The first ANA In-House Agency Conference was a sellout. Here are 12 key insights from speakers at the conference.

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Agency Perspective: Upshot’s Eight Trends to Watch in 2019

Posted: Mar 15, 2019 12:00am ET

Upshot’s market intelligence team has compiled a list of eight trends meant to inspire your own approach to high-velocity change and innovation.

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3 Brands Successfully Marketing to LGBTQ+ Community

Posted: Mar 14, 2019 12:00am ET BY Joanna Valente

Brands put LGBTQ+ consumers front and center during Pride Month, but here are three brands who are succeeding at reaching this diverse demographic all year long.

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Brand Purpose Podcast: Inspiring Brands, with KoAnn Skrzyniarz

Posted: Mar 14, 2019 12:00am ET

In the third episode of the ANA Brand Purpose podcast, KoAnn Skrzyniarz joins ANA's Ken Beaulieu to chat about how purpose inspires brands.

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The 8 Questions Buyers Should Ask Every Data Provider

Posted: Mar 13, 2019 12:00am ET BY Matt Frattaroli

Want to ensure that your ads are reaching the right people? Here are eight questions every buyer should ask their data providers.

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Less Is More When It Comes to Content Marketing

Posted: Mar 12, 2019 12:00am ET BY Matthew Schwartz

In our second installment of our Marie Kondo-inspired series, learn how to tidy up your content marketing.

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How AI Will Transform the Consumer Journey

Posted: Mar 8, 2019 12:00am ET BY Tod Loofbourrow

Every marketer knows a great story is a relevant story. Tod Loofbourrow, chairman and CEO at ViralGains, explains how AI can help marketers tell more relevant stories.

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Driving ROI: Q&A with Sourcing Leader Tracy Avelar

Posted: Mar 7, 2019 12:00am ET BY Bill Duggan

Tracy Avelar, managing director of vendor and sourcing management at Charles Schwab & Company, gives some insight into sourcing and procurement ahead of the 2019 ANA Advertising Financial Management Conference.

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Brands, It’s Time to Move Past Linear Storytelling — Here’s How

Posted: Mar 6, 2019 12:00am ET BY Abbey Thomas

Marketers lament the prevalence of second screens, but are they missing an opportunity for great storytelling? Abbey Thomas, CMO at Tremor Video DSP, explains.

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