Marketing Maestros

Beyond Profit Podcast: How Purpose Evolved in 2020, with Jeff Fromm

Posted: Jan 25, 2021 12:00am ET

From taking stands on pressing social issues, to helping in the fight against COVID, to aligning with charities, brands led with purpose, drove goodwill, and made a difference in people’s lives in a year swallowed by the pandemic. In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, host Ken Beaulieu discusses the year that was with Jeff Fromm, author of The Purpose A ...


Out of This World Marketing, Rejuvenating the Recruitment Race, and More

Posted: Jan 19, 2021 12:00am ET BY Andrew Eitelbach

Each month, Andrew Eitelbach, senior editor for ANA Newsstand, rounds up can’t-miss content from the ANA’s four online publications: ANA magazine, B2B Marketer, Forward, and Greater Good.


B2B Marketers Look on the Bright Side of Things

Posted: Jan 12, 2021 12:00am ET BY Matthew Schwartz

To describe 2020 as annus horribilis would be charitable. The year is mercifully over, but 2021 is off to a harrowing start after rioters breached Capitol Hill January 6 as both the House of Representatives and Senate met to ratify President-elect Joe Biden’s Electoral College win.


Nominations Open for EEC Awards

Posted: Jan 7, 2021 12:00am ET BY Ryan Phelan, Jose Cebrian

We’re excited to announce the opening of the 2021 ANA Email Experience Council (EEC) Awards! 2020 brought so many new challenges and opportunities for consumers and businesses alike. Those accomplishments from the teams and individuals behind the curtain deserve recognition of their efforts and the resounding push to drive innovation and email itself forward.


Inspired By Sir Isaac Newton

Posted: Jan 6, 2021 12:00am ET BY Bill Duggan

Sir Isaac Newton was sent home from Cambridge in 1665 due to the Great Plague of London, and used the time to develop theories on calculus, optics, and gravity. The ANA’s Bill Duggan shares how he used this as inspiration throughout the year to help contribute to the ANA Growth Agenda.


What’s Ahead for Marketers as a New Browser War Begins

Posted: Jan 5, 2021 12:00am ET BY Michael Zacharski

Whatever the “new normal” means for ad tech, soon we’ll have to deal with the end of the third-party cookie and what that means for targeting and measurement strategies. New solutions will emerge, but so will a new context — a third “browser war.”


The 10 Most Popular ANA Newsstand Articles of 2020

Posted: Dec 30, 2020 12:00am ET BY Andrew Eitelbach

Andrew Eitelbach, the senior editor for ANA Newsstand, breaks down the ten most popular stories from ANA publications in 2020.


One Thing Marketers Can Do to Mitigate Advertising Risk

Posted: Dec 29, 2020 12:00am ET BY Cliff Campeau

Chances are, in 2020 your advertising budgets were slashed in response to your organization’s fiscal response to COVID-19. What is the “one thing” that marketers can do to improve the effectiveness of their advertising investment and to simultaneously mitigate risk?


Beyond Profit Podcast: A Discussion with Purpose Expert Whitney Dailey

Posted: Dec 21, 2020 12:00am ET

In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, host Ken Beaulieu catches up with Whitney Dailey, VP at Porter Novelli, who leads purpose marketing at the agency, to discuss its latest research and the obstacles that often prevent business executives from taking a stand on social issues.


Advertisers Are Following Audiences to Safety and Performance

Posted: Dec 17, 2020 12:00am ET BY Todd Wooten

Life is changing inside ad tech, fast. None of this uncertainty is good for advertisers, which is why their flight to safety is accelerating two long-running trends: the rise of in-app brand advertising and CTV adoption.