Account-Based Marketing Committee Meeting: Unlocking ABM success - How to Use Insights & Personalization to Drive Growth

This event is over.

What does Account-based Marketing (ABM) mean to you? Depending on who you ask, you could get a very different answer. But no matter how you define it, the secret to unlocking ABM success for your organization is more than just having the right program operating model. To achieve optimal results, buyer-centricity, data and insights, and partnership with sales are key.

Join us on September 20 as Nicole Huber, Head of Account-based Marketing at ZS (a 2022 B2 Award Winner for Account-Based Marketing) shares how her team has built a fit-for-purpose ABM program that leverages intent and buyer behavior data to activate personalized sales and marketing experiences that are accelerating opportunities and deliver measurable results.


I. Welcome Remarks

Aaron Smith
Marketing Director
Co-Chair of the ANA's ABM Committee

II. Unlocking ABM success: How to Use Insights and Personalization to Drive

In this session, you’ll learn how ZS:

  • Evolved to an ABM approach that works for the firm
  • Activates high-impact, personalized campaigns with data and sales partnership
  • Makes sales more effective with insights and enablement tools
  • Delivers an ABM program that’s recognized by executives as driving results for the firm


Nicole Huber
Head of Account-Based Marketing and Enablement


III. Roundtable Discussion

One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a “closed-door” environment and to leverage and share knowledge and insights with marketing peers. Oftentimes, many marketers have similar challenges so come prepared to talk about key areas of focus and the challenges tied to your initiatives tied to customer-centricity. So get ready to turn on your cameras and unmute your microphones to network, learn, and of course drive growth: for your career, company, our collective industry, and the field of Account-based Marketing.


John Follett
Co-Founder, CXO 
& Head of Research
Demand Metric

IV. Top Takeaways

V. Closing Remarks


(Agenda subject to change)