Experiential Marketing
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NETWORKING BREAKFAST (9:00 – 9:30 a.m.)
INTRODUCTIONS (9:30 – 9:45 a.m.)
I. FOCUS BRANDS (9:45 – 10:45 a.m.)
A. Sold Out! How Carvel's Iconic Ice Cream Cakes Turned Into One of the Top Ten Ranked Beers in 2018!
Nicole DuBose, Sr. Director of Marketing, Carvel
B. Moe's CTO: Chief Taco Officer
Learn how Moe's initiated a contest to scout a taco lover who would become the CTO (Chief Taco Officer) for the brand. The CTO toured the country to bring news and rewards about Moe's tacos to the masses.
Lindsay Haynes, PR Manager, Moe's Southwest Grill
C. Bringing America's Beloved Cinnamon Rolls to Your Doorstep
Megan Greene, Director of Marketing, Cinnabon
COFFEE BREAK (10:45 – 11:00 a.m.)
II. Giving Sports Fans an Immersive Experience with SEC (11:00 – 11:45 a.m.)
As a multi-year sponsor of the SEC, Holiday Inn Express has leveraged creative experiential activations to drive brand awareness and excitement with college football-loving consumers.
Speaker: Alex Brown, Brand Manager, Holiday Inn Express
LUNCH DISCUSSION: Shifting the Paradigm With Memorable Consumer Experiences (11:45 a.m. – 1:00 p.m.)
In this session, we will discuss the latest methods of taking your brand directly to consumers and allowing them to experience products in a unique and unexpected way. ANA Experiential Committee members will also have an opportunity to network and discuss key issues such as Technology, Measurement and Social Engagement.
Speaker: Kat Cole, President & COO, North America Focus Brands
III. The Amazing Heart Race (1:00 – 1:45 p.m.)
Learn how GuideWell Connect put a health innovation twist on Magic School Bus meets Mario Kart through an Augmented Reality experience that takes consumers on a journey through the heart and exponentially increases awareness on heart healthy habits.
Speakers:
Krystal Ritter, Experiential Marketing Manager, GuideWell Connect
Bree Rizzo, Senior Manager, Field Marketing, GuideWell Connect
IV. INNOVATION TOUR (1:45 – 2:00 p.m.)
Chefs will experientially present what inspired their international cuisine.
V. Closing Remarks (2:00 – 2:15 p.m.)
Speaker: Mike Kaufman, SVP, Brand Activation, ANA