Experiential Marketing

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NETWORKING BREAKFAST (9:00 – 9:30 a.m.)

INTRODUCTIONS (9:30 – 9:45 a.m.)
Speaker: Gena M. Casciano, Director, Experiential and Brand Activation Tech Marketing, ANA

I. Session 1:  In Conversation (9:45 - 10:30 a.m.)
During this question and answer session, we will discuss how rights-holders and brands can employ best practices to maximize the value and drive the greatest impact to create mutually beneficial results.
Special guest TBA
Speakers: Tameka Rish, VP of Corporate Partnerships, Atlanta Falcons, Atlanta United, Mercedes-Benz Stadium (AMBSE)

II. Session 2:  Trust The Process (10:30 – 11:15 a.m.)
Octagon partners with hundreds of brands to stage a multitude of experiential programs per year, both big and small. Hear about the process that they use with their partners to build unique, targeted consumer engagement experiences that attract new customers, drives customer loyalty and delivers results across sports and entertainment.
Speaker: Bo Heiner, SVP Sports and Entertainment Marketing, Octagon

COFFEE BREAK (11:15 - 11:30 a.m.)

IV. Session 3:  Putting the Customer Experience at the Heart of Business  (11:30 a.m. – 12:15 p.m.)
SunTrust Bank is spearheading a movement to help people gain control over their money and focus on what matters to them. With almost five million people participating in The onUp Movement, SunTrust is driving a financial confidence message that resonates with consumers through purpose-driven, multi-channel experiences and touchpoints that start in branches and extend to SunTrust Park, Falcons and Atlanta United partnerships and beyond. Join us to hear how SunTrust activates on their purpose with The onUp Movement to drive financial confidence and authentically connect with consumers. 
Speaker: Todd Achilles, GVP - Marketing, Director of Sponsorships, SunTrust Bank

NETWORKING LUNCH (12:15  1:00 p.m.)

IV. Session 4:  State Farm Music and The Neighborhood of Good (1:00 – 1:45 p.m.)
Music connects people through a shared passion and State Farm® believes in the power of music, community and good neighbors. The millennial and gen Z audience like to do business with and buy from brands that do good. As a brand that likes to help life go right, State Farm engages music fans in the Neighborhood of Good®, which invites people to take action to benefit their own community. Because even the smallest acts can have a massive impact.
Speaker: Courtney DiSalvo, Experiential and Brand Content LeadState Farm

V. Mercedes-Benz Stadium Tour  (1:45  2:30 p.m.)
Join us for a tour of the new Mercedes-Benz Stadium, home to the Atlanta Falcons, Atlanta United and host of Super Bowl LIII!  Be sure to bring your best performing sneakers as we'll have the opportunity to step onto the turf and throw some footballs around, as the Falcons get ready for football season!