Shopper Marketing

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I. Session 1: Shopper-Centric Dynamic Solutions to Driving Sales Conversion (10:00AM – 10:50AM)
PepsiCo and Crisp will share the latest technologies in shopper marketing solutions that put the consumer in the driver's seat.  Dynamic personalized messaging to engage the consumer for both equity and sales conversion programs leaning into the best tools + tactics for best sales lift results.  PepsiCo and Crisp have worked together to truly collaborate, the key to successful shopper marketing programs which results in higher performing programs across retailers and nationally.

Esperanza Teasdale,
 Senior Director, Shopper Marketing, Pepsico
Risa Crandall, 
SVP Managing Director, Crisp/Quoteint

COFFEE BREAK (10:50AM – 11:10AM)

II. Session 2: Chobani’s Shopper Marketing Journey: Leveraging Data to Enhance Shopper Experiences  (11:10AM – 12:00PM)
In this presentation, Sonia Dalvi, Director of Customer Marketing for Chobani, will discuss strategies and learnings for utilizing data to make better shopping experiences.

Sonia Dalvi, 
Director, Customer Marketing, Chobani

One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a "closed door" environment and to leverage and share knowledge and insights with marketing peers. In this roundtable, we will ask members to share 1-2 "hot topics" or key areas of focus/challenge as a way to facilitate more one-to-one networking between members with similar challenges during coffee breaks and lunch. Come prepared to pose questions, exchange ideas and get insights from the group to current challenges, future opportunities and best practices in this “off the record” peer-to-peer conversation.

III. Session 3: Leading with the Consumer (1:15PM – 2:00PM)
How Peapod and partners meet the needs of their shoppers.  In this session, Samantha will share the ways in which Peapod enhances their value proposition to the meet the needs of their consumers and the vital role food partners play in supporting these efforts.

Samantha Brody,
 Senior Sales Manager NY Region, Peapod