Brand Management

when

Start: Wednesday, January 29, 2020 at 9:00am

End: Wednesday, January 29, 2020 at 2:30pm

WHERE

ANA Headquarters
155 E 44th Street/10 Grand Central (between Lexington and Third Avenue)
4th Floor
New York, NY 10017

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend In-Person Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A
Attend via Teleconference Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A
Will Not Attend Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A


NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)

I. MARRIOTT: LET’S STAY FOR A WHILE (10:00- 10:45AM)
Hear how Marriott is building the brand through unique partnerships from Caroline Fall, Director, Global Brand Partnership at Marriott.

Speaker:
Caroline Fall, Director, Global Brand Partnerships– Marriott


II. MONDELEZ – TRIDENT: LET’S CHEW ON THIS (10:55 -11:45AM)
Lauren Flanigan, Brand Manager at Mondelēz International will share how they are building the Trident brand through innovative marketing and introduction of new flavors.
Speaker:
Lauren Flanigan, Brand Manager | Trident Equity - Mondelēz International

LUNCH (12:00 –1:00PM)


III. SABRA: LET’S TAKE A DIP (1:00-1:45PM)
Sabra Dipping Company is a leader in the refrigerated dips and spreads category and producer of guacamole and America's top-selling hummus. In this session, Neha Goradia, will share insights into how they are building a brand in a category showing signs of commoditization.

Speaker:
Neha Goradia, Associate Marketing Director – Sabra Dipping Company


IV. MEMBER ROUNDTABLE DISCUSSION (2:00-2:30PM)
This is your time! Engage your fellow committee members in open discussion around evolving issues and current challenges in effective brand marketing. Please come prepared to share! Something specific you'd like to discuss? Feel free to submit in advance to cwaite@ana.net and we will use your suggestions to guide the conversation.

Facilitator:
Claudine Waite, Director, Content Marketing – ANA

Webinar information, if available, will be provided to registrants only.