From Blackrock to the WNBA - How to Bring Brand Strategy to Life in Culture

January 29, 2020

How do you bring the theory of brand strategy into the everyday life of your organization and society at large? What are the key ingredients to ensure cultural relevance? And how do you know when you succeeded? Hear from Alain Sylvain, founder & CEO of Sylvain Labs, as he shares the stories of the WNBA and BlackRock, why these distinct brands set out to create real change, how they did it, and the long term effects their brand strategies continue to stimulate today.