Email Excellence Committee Meeting

when

Start: Tuesday, March 8, 2022 at 11:00am

End: Tuesday, March 8, 2022 at 12:30pm

WHERE

ANA
Virtual Meeting (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend via Webinar Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier $0 Individual N/A Nonmember N/A

I.  WELCOME REMARKS (11:00 am – 11:10 am ET)


II. ANA GOVERNMENT RELATIONS UPDATE (11:10 am – 11:30 am ET)

Consumer privacy is in sharp focus for both policymakers and companies alike. New data privacy laws introduced and passed at the federal and state levels, along with changes in company policies surrounding the use and exchange of data are impacting email as a viable marketing channel. This session will discuss how recent proposals and changes in public policy are affecting emailers, and it will explore how new receiver restrictions on deliverability reporting and metrics are challenging the effectiveness of marketers’ use of email to connect with consumers.

Key Takeaways:

  • An analysis of how the current data privacy public policy debate is affecting email through a broad review of new data privacy laws and proposals in Congress and state legislatures.
  • A better understanding of regulatory and non-regulatory challenges facing email marketers.
  • An opportunity to discuss threats and opportunities facing your company with ANA Government Relations.

Speakers:

Christopher Oswald
Senior Vice President, Government Relations
ANA



D. Reed Freeman, Jr. 
Partner
Venable LLP


III. Q&A (11:30 am – 11:40 am ET)


IV. Roundtable Discussion (11:40 am – 12:20 pm ET)


After the presentation, Christopher Oswald, SVP of ANA's Government Relations, and D. Reed Freeman Jr., Partner at Venable LLP, will lead a robust discussion on the topic, the presentation, and common challenges. This is a great way to network with your peers, learn, and drive growth: for your career, company, our collective industry, and the field of Email Excellence.

V. Meeting Wrap Up (12:20 pm - 12:30 pm ET)

Webinar information, if available, will be provided to registrants only.