Multicultural Marketing & Diversity

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WELCOME AND INTRODUCTIONS (11:00AM)

I. PENGUIN RANDOM HOUSE: REACHING LATINX READERS THROUGH #CUENTOSUNIDOS (11:10-11:55AM)
To celebrate Latinx Heritage Month and reach new audiences, Penguin Random House launched #CuentosUnidos (United Stories), a campaign around uplifting Latinx voices and giving back to the community. Haley Larson and Daniela Ayuso will share how this campaign engaged Latinx readers across multiple channels while inviting conversation and increasing brand awareness.

Speakers:
Haley Larson, Manager, Consumer Marketing - PENGUIN RANDOM HOUSE
Daniela Ayuso, Content Marketing Coordinator - PENGUIN RANDOM HOUSE

II. NASCAR'S DRIVING DIVERSITY AND INCLUSION (12:00-12:45PM)
In this session Dawn Harris, Senior Director, Multicultural Development will share how NASCAR is promoting diversity, inclusion and equity to expand and reach new consumers.

Speaker:
Dawn Harris, Senior Director, Multicultural Development - NASCAR