Multicultural Marketing & Diversity

when

Start: Tuesday, April 21, 2020 at 11:00am

End: Tuesday, April 21, 2020 at 1:00pm

WHERE

Via Webinar (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend via Teleconference Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A
Will Not Attend Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A


WELCOME AND INTRODUCTIONS (11:00AM)

I. PENGUIN RANDOM HOUSE: REACHING LATINX READERS THROUGH #CUENTOSUNIDOS (11:10-11:55AM)
To celebrate Latinx Heritage Month and reach new audiences, Penguin Random House launched #CuentosUnidos (United Stories), a campaign around uplifting Latinx voices and giving back to the community. Haley Larson and Daniela Ayuso will share how this campaign engaged Latinx readers across multiple channels while inviting conversation and increasing brand awareness.

Speakers:
Haley Larson, Manager, Consumer Marketing - PENGUIN RANDOM HOUSE
Daniela Ayuso, Content Marketing Coordinator - PENGUIN RANDOM HOUSE

II. NASCAR'S DRIVING DIVERSITY AND INCLUSION (12:00-12:45PM)
In this session Dawn Harris, Senior Director, Multicultural Development will share how NASCAR is promoting diversity, inclusion and equity to expand and reach new consumers.

Speaker:
Dawn Harris, Senior Director, Multicultural Development - NASCAR

Webinar information, if available, will be provided to registrants only.