Digital & Social, Southeast Chapter

when

Start: Tuesday, September 10, 2019 at 9:00am

End: Tuesday, September 10, 2019 at 2:30pm

WHERE

Pandora Media LLC
1155 Peachtree St NE
14th Floor
Atlanta, GA 30309

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend In-Person Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A
Attend via Teleconference Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A
Will Not Attend Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A


NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS & NETWORKING "FIRESTARTER" SESSION (9:45 – 10:00AM)
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a "closed door" environment and to leverage and share knowledge and insights with marketing peers. Often times, many marketers have similar challenges in areas like measurement, content marketing, digital advertising, social media best practices, walled gardens, working with influencers, programmatic, how to tap into new technologies like VR, AI, and AR, agency management, etc. During introductions, we will ask members to share 1-2 "hot topics" or key areas of focus/challenge in the digital & social space as a way to facilitate more one-to-one networking between members with similar challenges during coffee breaks and lunch.

I. PANDORA: EMERGING AUDIO FORMATS & INNOVATION (10:00AM -10:45AM)
As the leading audio entertainment platform in partnership with SiriusXM, Pandora is at the forefront of innovation within this medium. Most notably, Voice & Podcasts have gained lots of momentum among consumers, but many brands are still unsure how to tap into these formats and grab the attention of their ideal audience. In this session, Pandora will share their exploratory work and learnings within this space, along with key takeaways and best practices for marketers.

Speaker:
TBD

II. Session TBD (11:00AM -11:45AM)
Session Description TBD

LUNCH (11:45 - 12:30PM)

III. EDIBLE ARRANGEMENTS: CONTENT MARKETING CASE STUDY (12:30PM - 1:15PM)
With more than 1,200 franchise locations open or under development worldwide, Edible Arrangements, LLC is the world's largest franchisor of shops offering creatively designed fresh cut fruit arrangements. In this session, Edible Arrangements will share the innovative work they're doing in content marketing with key lessons learned for marketers.

Speaker:
Matt Courtoy, Director of Social Media, Edible Arrangements

IV. MEMBER ROUNDTABLE DISCUSSION (1:15 – 2:00PM)
In this session, Digital & Social, Southeast Chapter Committee members will have the opportunity to network and discuss key issues, challenges, and opportunities brought up in the Introduction/Firestarter session or generated throughout the day's content sessions. Come prepared to engage on topics such as influencer marketing, content marketing, social media measurement, programmatic, new technologies such as AR/VR, and more!

Faciliator:
Matt Courtoy, Director of Social Media, Edible Arrangements

Webinar information, if available, will be provided to registrants only.