Sponsorship & Experiential Marketing


Start: Friday, March 19, 2021 at 11:00am

End: Friday, March 19, 2021 at 1:00pm


11:00am ET
Via Webinar (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Attend via Webinar Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A
Will Not Attend Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A

Welcome and Introductions (11:00-11:10AM ET)
Gena Casciano, Director - ANA

I. Roundtable Discussion (11:10-11:30am ET)
Hosted by Committee Co-Chairs:
Dee Hall, Executive General Manager - Advantage Solutions
Cliff Rigano, Head of Culture, Lifestyle & Event Marketing - Jägermeister

II. Aligning Property Identity with Brand Purpose (11:30am-12:10pm ET)
In a pub 14 years ago, a community congregated with one simple goal – bring soccer to Philadelphia. Their voice and passion was heard and the Philadelphia Union was born into Major League Soccer. The ethos of the club and their community has been a focus of their brand partnerships. Learn how their Subaru Park stadium naming rights deal has delivered in creating community initiatives that encompass the brands “Love Promise” campaign.
Doug Vosik, CMO - Philadelphia Union
Jean-Paul Dardenne, SVP Corporate Partnerships - Philadelphia Union
Patrick Quinn, Director, Corporate Partnerships - Philadelphia Union

III. Brand Boost: Athletes + Brands (12:10-12:50pm ET)
As brands have pivoted during these challenging times, creative and innovative thinking has led the way. The NFL Players Association, through its licensing and marketing arm, NFL Players Inc. continues to work with its partners to go beyond “business as usual” -- and focus on innovative approaches that are driving success for all stakeholders. Join NFLPA Senior Manager of Partner Services, Christina Fulton as she discusses how brands are leveraging the marketing power and influence of athletes to better engage consumers and give their companies competitive advantages.
Christina Fulton, Senior Manager, Partner Services - NFL Players Association

Closing Remarks (12:50-1:00pm ET)


**Schedule subject to change


Webinar information, if available, will be provided to registrants only.