How Purpose-Driven Marketing Drives Change
Purpose is not a buzzword, platitude, tactic, or initiative. It is an organization’s North Star — its highest order — and must be foundational to all business functions, strategies, goals, and outcomes. Equally important, purpose must connect with stakeholders’ passions and expectations and convince them to contribute to making a difference alongside the organization. That’s the goal of purpose-driven marketing. Done authentically, it can create value and a positive image for a brand and help drive sustained growth. But it can be daunting, as evidenced by the rise of purpose-washing and subsequent stakeholder backlash. In a highly polarized world, brands must use marketing as a way to educate, bring people and organizations together, and drive change for the greater good. In this virtual members-only conference, presented by the ANA Center for Brand Purpose, learn how brands are tapping into purposeful marketing to more deeply connect with target audiences, address social causes, and build movements.
when
Start: Tuesday, April 30, 2024 at 11:00am
End: Tuesday, April 30, 2024 at 2:00pm
WHERE
Registration Pricing
Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Nonmember | |||||
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Registration | |||||||||
Virtual | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $149 | Silver Tier $199 | Nonmember N/A |
For issues processing your registration or to ask further questions about this event, please contact registration@ana.net
Agenda
TIME | EVENT DETAILS | LOCATION |
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11:00am - 11:10am |
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11:10am - 11:45am |
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11:45am - 12:20pm |
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12:20pm - 12:55pm |
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12:55pm - 1:30pm |
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1:30pm - 2:05pm |
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2:05pm - 2:10pm |
Cancellation Policy and Notes
No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.