How Purpose-Driven Marketing Drives Change | 1-Day Conferences | ANA

How Purpose-Driven Marketing Drives Change

Purpose is not a buzzword, platitude, tactic, or initiative. It is an organization’s North Star — its highest order — and must be foundational to all business functions, strategies, goals, and outcomes. Equally important, purpose must connect with stakeholders’ passions and expectations and convince them to contribute to making a difference alongside the organization. That’s the goal of purpose-driven marketing. Done authentically, it can create value and a positive image for a brand and help drive sustained growth. But it can be daunting, as evidenced by the rise of purpose-washing and subsequent stakeholder backlash. In a highly polarized world, brands must use marketing as a way to educate, bring people and organizations together, and drive change for the greater good. In this virtual members-only conference, presented by the ANA Center for Brand Purpose, learn how brands are tapping into purposeful marketing to more deeply connect with target audiences, address social causes, and build movements.

when

Start: Tuesday, April 30, 2024 at 11:00am

End: Tuesday, April 30, 2024 at 2:00pm

WHERE

Virtual Event (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Virtual Client-Side Tier $0 Platinum Tier $0 Gold Tier $99 Silver Tier $149 Individual N/A Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net



Agenda

TIME EVENT DETAILS LOCATION
Tuesday, April 30, 2024
11:00am
- 11:05am

OPENING REMARKS

Ken Beaulieu
EVP, Center for Brand Purpose ANA
11:05am
- 11:40am

SESSION 1

Lawrence Margolis
Founder and CEO PersonalRX
Lana McGilvray
Founder and CEO Purpose Worldwide
11:40am
- 12:15pm

SESSION 2

Jen Leitman
Chief Marketing Officer OverDrive
12:15pm
- 12:50pm

SESSION 3

12:50pm
- 1:25pm

SESSION 4

1:25pm
- 2:00pm

SESSION 5

2:00pm
- 2:05pm

CLOSING REMARKS


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.