LGBTQ+ Marketing Inclusion Day | 1-Day Conferences | ANA

LGBTQ+ Marketing Inclusion Day

This event is over.

Join us as we celebrate the power of LGBTQ+ marketing! We'll be analyzing successful LGBTQ+ marketing campaigns, hearing from LGBTQ+ voices and sharing insights on how to create impactful, inclusive, and effective marketing. Learn how top brands are authentically connecting with the LGBTQ+ community in their marketing efforts and addressing the current state of LGBTQ+ marketing inclusion. You won't want to miss insights into how to effectively reach this diverse and growing market.


Agenda

TIME EVENT DETAILS LOCATION
Thursday, July 11, 2024
11:00am
- 11:05am

WELCOME REMARKS

Greg Wright
Senior Vice President, Brand & Media ANA
11:05am
- 11:36am

BEYOND BANKING: CREATING UNEXPECTEDLY HUMAN EXPERIENCES FOR THE LGBTQ2+ COMMUNITY WITH TD BANK

For decades, TD Bank has been ahead of the curve in how they market to and support their LGBTQ2+ customers, colleagues, and communities. TD was the first financial institution in the U.S. to create a department dedicated to removing banking barriers for the LGBTQ2+ business community and connecting business owners to resources and financial education that will help them grow and thrive…and that's just one example. Jennie Platt, Chief Marketing Officer, America's Most Convenient Bank® will walk through TD's upcoming Pride campaign, specifically focused on the Bank's work to create safe spaces and support mental health and housing efforts within the LGBTQ2+ community. Then, Steve Garibell, Vice President, Community Business Development, will share how the Bank goes above and beyond the call of duty to support the community all-year round.

Jennie Platt
Chief Marketing Officer  TD Bank
Steven Garibell
VP, Community Business Development TD Bank
11:36am
- 12:03pm

SMIRNOFF’S GUIDE TO GENUINE AND ENDURING LGBTQ+ MARKETING

Since 1864, Smirnoff has been a brand for everyone and a true champion of D&I. Through authentic and unwavering through-the-line allyship, the world’s number one vodka brand has long stood for inclusivity and is widely recognized as a leading supporter of the LGBTQI+ community. In this presentation, Stephanie Jacoby, Senior Vice President of Smirnoff, will discuss the importance of a genuine and enduring commitment to the LGBTQI+ community, especially during a time when it can feel like diversity and self-expression are more under threat than ever before. Stephanie will delve into Smirnoff’s latest inclusivity-first campaign, We Do We, and highlight key market activations that have shone a light on LGBTQI+ causes and provided more meaningful outputs than simply hitting a brand’s marketing objectives.

Stephanie Shields Jacoby
Senior Vice President Smirnoff Global at Diageo
View Presentation
12:03pm
- 12:46pm

BEYOND PHILANTHROPY: CELEBRATING QUEER JOY THROUGH MEANINGFUL PARTNERSHIPS

At TOMS, giving back isn't just a gesture—it's a commitment woven into the fabric of our brand. We proudly dedicate ⅓ of our profits for good - including forming deep partnerships with community organizations like Brave Trails to uplift and empower LGBTQ+ youth. In this session, we'll explore the magic, partnership, and trust that fueled the creation of our recent video produced for us by BBC StoryWorks, offering a behind-the-scenes look at the storytelling process and the dedication it takes to authentically promote and honor the work of organizations like Brave Trails. Join us as we uncover the power of storytelling, partnership, and shared purpose in driving meaningful change and fostering a future where everyone can thrive.

Becky Kent
Vice President of Impact TOMS
Jake Young
Communications Director Brave Trails
12:46pm
- 1:12pm

GAY IS OK EVERYDAY: HOW LUSH SUPPORTS QUEER RIGHTS

As a response to the alarming 'Don't Say Gay' law coming into effect in Florida, you may have heard of the gold, sparkly “#Gay is OK” soap made by Lush that supports LGBTQ2+ rights and Equality Florida, the largest civil rights organization dedicated to securing full equality for Florida's LGBTQ2+ community - but it is only one example of Lush’s advocacy as it has continued to campaign with the queer community for over decade. North American Advocacy & Activism Manager, Carleen Pickard, will discuss Lush's unique campaigning style, and why bold statements and actions by marketers are needed now.

Carleen Pickard
Advocacy & Activism Manager Lush Fresh Handmade Cosmetics, North America
View Presentation
1:12pm
- 1:47pm

TOUCHDOWN FOR EQUALITY: THE NFL’S LGBTQ+ VISIBILITY PLAYBOOK

Join us as the NFL shines a light on how sports have embraced their LGBTQIA+ fan base through the principles of diversity, equity, and inclusion (DEI). This discussion will highlight the NFL's proactive endeavors in promoting DEI values, while also exploring the profound impact of authentic and purpose-driven decision-making in nurturing inclusivity within the LGBTQIA+ community. Embark on a dialogue with the NFL as they delve into the importance of creating inclusive and fair spaces for LGBTQIA+ and other marginalized communities within the domain of sports and sports fandom.

Javier Farfan
NFL Cultural Strategist NFL
Ryan Mitchell
Culture Commentator and Special Consultant in Entertainment Media
View Presentation
1:47pm
- 1:50pm

CLOSING REMARKS

Greg Wright
Senior Vice President, Brand & Media ANA

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.