LGBTQ+ Marketing Inclusion Day

WELCOME REMARKS

Greg Wright

Senior Vice President, Brand & Media ANA

BEYOND BANKING: CREATING UNEXPECTEDLY HUMAN EXPERIENCES FOR THE LGBTQ2+ COMMUNITY WITH TD BANK

For decades, TD Bank has been ahead of the curve in how they market to and support their LGBTQ2+ customers, colleagues, and communities. TD was the first financial institution in the U.S. to create a department dedicated to removing banking barriers for the LGBTQ2+ business community and connecting business owners to resources and financial education that will help them grow and thrive…and that's just one example. Jennie Platt, Chief Marketing Officer, America's Most Convenient Bank® will walk through TD's upcoming Pride campaign, specifically focused on the Bank's work to create safe spaces and support mental health and housing efforts within the LGBTQ2+ community. Then, Steve Garibell, Vice President, Community Business Development, will share how the Bank goes above and beyond the call of duty to support the community all-year round.

Jennie Platt

Chief Marketing Officer  TD Bank

SMIRNOFF’S GUIDE TO GENUINE AND ENDURING LGBTQ+ MARKETING

Since 1864, Smirnoff has been a brand for everyone and a true champion of D&I. Through authentic and unwavering through-the-line allyship, the world’s number one vodka brand has long stood for inclusivity and is widely recognized as a leading supporter of the LGBTQI+ community. In this presentation, Stephanie Jacoby, Senior Vice President of Smirnoff, will discuss the importance of a genuine and enduring commitment to the LGBTQI+ community, especially during a time when it can feel like diversity and self-expression are more under threat than ever before. Stephanie will delve into Smirnoff’s latest inclusivity-first campaign, We Do We, and highlight key market activations that have shone a light on LGBTQI+ causes and provided more meaningful outputs than simply hitting a brand’s marketing objectives.

Stephanie Shields Jacoby

Senior Vice President Smirnoff Global at Diageo

BEYOND PHILANTHROPY: CELEBRATING QUEER JOY THROUGH MEANINGFUL PARTNERSHIPS

At TOMS, giving back isn't just a gesture—it's a commitment woven into the fabric of our brand. We proudly dedicate ⅓ of our profits for good - including forming deep partnerships with community organizations like Brave Trails to uplift and empower LGBTQ+ youth. Join us for an illuminating workshop where we'll delve into the heart of our partnership with Brave Trails, going beyond the traditional corporate philanthropy model of merely cutting checks. Hear directly from TOMS and Brave Trails leadership about our journey towards celebrating queer joy through genuine collaboration and meaningful initiatives that extend far beyond financial support.

Becky Kent

Vice President of Impact TOMS

GAY IS OK EVERYDAY: HOW LUSH SUPPORTS QUEER RIGHTS

As a response to the alarming 'Don't Say Gay' law coming into effect in Florida, you may have heard of the gold, sparkly “#Gay is OK” soap made by Lush that supports LGBTQ2+ rights and Equality Florida, the largest civil rights organization dedicated to securing full equality for Florida's LGBTQ2+ community - but it is only one example of Lush’s advocacy as it has continued to campaign with the queer community for over decade. North American Advocacy & Activism Manager, Carleen Pickard, will discuss Lush's unique campaigning style, and why bold statements and actions by marketers are needed now.

Carleen Pickard

Advocacy & Activism Manager Lush Fresh Handmade Cosmetics, North America

TOUCHDOWN FOR EQUALITY: THE NFL’S LGBTQ+ VISIBILITY PLAYBOOK

Join us as the NFL shines a light on how sports have embraced their LGBTQIA+ fan base through the principles of diversity, equity, and inclusion (DEI). This discussion will highlight the NFL's proactive endeavors in promoting DEI values, while also exploring the profound impact of authentic and purpose-driven decision-making in nurturing inclusivity within the LGBTQIA+ community. Embark on a dialogue with the NFL as they delve into the importance of creating inclusive and fair spaces for LGBTQIA+ and other marginalized communities within the domain of sports and sports fandom.

Javier Farfan

NFL Cultural Strategist NFL

CLOSING REMARKS

Greg Wright

Senior Vice President, Brand & Media ANA